Too Much Blogging in Real Estate


What Is Real Estate Over-Blogging?

In this breathtaking world of technological advancements, there can be a time where too much comes too fast. Indeed, at times the wealth of information made available online can be overwhelming and indigestible in its sheer bulk, especially when the same topics become regurgitated over and over. Surely one can detect that there has been a lack of unique information available online lately, mostly because the standard filler article is almost identical to it’s contemporaries.

As a result of this, people are not learning what they want to learn. For example, someone looking to dip their feet in the real estate game may find themselves falsely confident in their forays into the field. As unfortunate as it may be, the market for articles and information in general has become saturated.


Content is King

Its true that Content is King – but it MUST be good, qaulity content if you want it to attract readers


Indeed, social media and the internet culture in general has hammered out some pretty sharp double-edged swords. The ease of online access has led many brilliant minds to put ideas out into the world that would have otherwise remained secrets. Conversely, the fact that almost anyone can become a voice on the web means that an inevitable percentage of erroneous opinions and statements will hit the public sphere where they can be misconstrued for truth in real estate articles.


There is a certain comfort and affirmation that comes with seeing information online that reaffirms ones beliefs and inherent biases. If someone looking to buy a home simply cannot accept that it may be wiser to wait a couple of years, all a series of bad financial decisions requires is one article stating that yes, the time is nigh to start buying. Fact checking is no longer the pillar of society that it has once been regarded as, and has emboldened people to publish advisory articles without regard for the veracity of the piece.


When it comes down to it, the saturation of the real estate blogging market is largely due to the success of the article mill. This is a two-part problem, one that highlights the consequences of making journalism a business. In an article mill, there are authors and clients. If a client demands a series of articles written about real estate, the author may churn out an acceptable but none-too-informative piece that ultimately does not teach enough.   Anytime you post something to your site, you need to use quality, original content.


The other half of the fault lies in the clients. It is an unfortunate truth that when dealing with Search Engine Optimization, making sure certain keywords are prominently displayed takes precedence over the actual content of the article. The aim of SEO marketing is to nudge these web pages to the front of all search engine results in an effort to drive traffic.   Whether or not the article is of valid merit or not is ultimately inconsequential.   Truth is, the article needs to be of enough quality to naturally acquire back links from other real estate sites.


So what can be done? One thing is hiring the right real estate agent who is trying not to copy the rest. The internet may seem like a morass of nebulous run-around pseudo-facts, but the key to actually obtaining the necessary information needed for specialized searches. Adding a layer of specifics to the title of the web page may help generate traffic, as consumers as of late have learned to associate broad article titles with a lack of substantial information. The following 4 article titles are about has explanatory as “Here’s what you should do about the thing”, and should be avoided at all costs so as to maximize traffic to the blog post.


Most consumers have the general idea of how to buy a place. What they may actually need help with (the reason they’re checking out ones company website) is far more complex than just “How To Buy A Home”. Online users may pass similarly-titled articles with a cluck of disdain, as the thought of teaching something that sounds so simple comes off as insulting to the intelligence. Specifics matter, and the article title in question should be equipped to tackle the root causes.


The reasons to avoid this title are pretty much identical to those of the first. There is no way an adequate amount of information related to the various and numerous intricacies of selling houses can be summarized neatly in a single article. Indeed, perhaps a first time seller may read one of these lists to get the most basic gist of a new foray, but eventually the time will come to read up on the specifics of each bullet point, a time that necessitates precision and diligence. Articles with titles such as “How To Sell A Home” may be useful.


Even the blind have their own ideas on how to decorate their houses. The general idea of laying out a house is as simple as thinking “I’d like to put this over there”. To a certain extent, everyone knows how to decorate a house. What some may need to learn, however, is how to decorate it properly for a potential open house or client meeting. As with any of these other points, tacking specific problems is the quickest and most reliable method of actually teaching.


As an agent of the real estate world, selling oneself comes as second nature. After all, the agent is an extension of the property, and will cause it to be judged as such. On the other side of the coin, it is important not to bluster on about oneself for too long, as it may cause potential buyers to wonder if perhaps the verbosity about the agent him or herself may be hiding deficiencies in the property. It is important to go light on an agent’s promotional pages, letting the property speak.

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